I went to the Grimm Brothers on Monday night, which happened to be trivia night. The event was fun and entertaining. The beer was average. But that may just be my personal opinion, I like variety and they are all German style beers. And I met this guy in the picture to the right, his name is Aaron, and he was an excellent bartender. He let me take a picture of him taking a picture of me.Last week we look at an example of an exceptional use of a website, this week I will dissect the Grimm Brothers website. If you can't take criticism (or adventure) than I would not recommend reading this.
Told from the point of view of the Brothers Grimm
Once Upon A Time... The Grimm Brothers Brewery created a website. It was filled with information about beer and the brewery. What an ominous website it was. Truly embracing the dark German styles. This brewery had no idea of the future that lie ahead. The all knowing power of the Internet...Google...would not haveth what the website produced...eth. Google sent a brave knight known as, that hoppy guy, to Grimm Brothers. Upon entering the site he encountered 2 error messages. For what reason? He does not know, the pages tried to relocate him but failed. After 2 more attempts the pages finally opened. The knight then took on a quest, he opened the HTML coding. To his fears the coding was an ugly beast. It was filled with unnecessary fluff that dragged the website down. The most frightening part of all, this beast, with all its code, had not alt tags or meta descriptions! It was most frightening! How is the all knowing Google supposed to rank a website when it give no tags? Google won't blink an eye at you if you lack these aspects. The Google rankings will plummet. The Grimm Brothers Brewery has a problem they need to overcome. They have a difficult road ahead.
The tale of the Grimm Brothers and the beast of HTML.
All joking aside. The website needs work, it has no keywords on it, not meta descriptions, no alt tags for images. It has so much potential, it just needs a little extra work.
Grimm Brothers Brewhouse
The ramblings of one hoppy guy,
Chris
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