The Great Divide

Located in Denver, CO

The Great Divide Brewery was founded by Brian Dunn in 1994. Prior to starting his brewery Dunn home brewed out of his garage. His friends loved his beer so much they agreed to help fund him to start his own brewery. After the help of his friends Dunn was still $50,000 short, he went to 11 different banks around time to get loans. They all liked his plans enough to help fund the start up. Today, in my opinion, The Great Divide is the best thing to come out of Denver.

They have grown so much since then, but how does their website fair? Does it keep up with competitors? Let's take a look into the HTML code to begin. The title page starts with "<meta name="Keywords" content="denver brewery, microbrew, award-winning craft beer, tap room" />." These are few keywords, but they get the point across. They're not too vague as to get buried in Google results but they are searched enough to to still come up as top results.

The page entitled "Beers" has more keywords, they consist of "great divide beer," "microbrew," "yeti," and "collette." Obviously other breweries will not be using the key phrase "great divide beer," so they have that one down. However, "microbrew" has an average of 3,600 searches a month. Many breweries use this keyword and Great Divide becomes overshadowed and lost in the results. Should they bother with that keyword or find another? It wouldn't hurt to experiment a little bit.

Aside from the meta keywords, how is the design? Can you look it up on different devices? Yes. The website is fully optimized for tablet and phone. It works just as well on these platforms and is easy to navigate and find information.

So, do they keep up with their competition? Absolutely, they don't just rely on their great beer to get them through, they also have excellent website design.

The Great Divide

The ramblings of one hoppy guy,
Chris