Black Bottle Brewery

Upon attended Black Bottle I happily received many delicious beers. Black Bottle brews many different types of beer, they don't stick to one style, this gives them a larger variety to please many people, including me. They have branded themselves as "hipsters," with some beers even having hipster in the name and a sign on the front door saying, "Hipsters, use back entrance." It is quite unique and somewhat caters to that "hipster" audience.

As much as I would love to talk about branding I'm here today to talk about one page on Black Bottle's website, the page called vids. This page is relatively small and contains 5 videos. Why is this page significant you ask? It enhances the brand image and promotes the brewery in a friendly way. These videos tell a lot of information about the brewery: staff, brewing, activities and more. However, instead of just telling the audience this information they do it in a comedic way. This way the audience will stay entertained and watch the videos instead of just skipping them. This page displays Black Bottle's brand image very well and can be accessed right away from the home page. Well done Black Bottle, I enjoyed your promotional techniques. Keep up the good work.

Black Bottle Brewery

The ramblings of one hoppy guy,
Chris