Funkwerks

I would like to start out by saying this is the first time I have had Funkwerks. Needless to say, I am impressed. I was a little nervous going to the brewery because it is in a strange location for a brewery, but I guess when you think about it, so are many around Fort Collins. Funkwerks features a Saison style of brewing, but we're not here to talk about that.

Funkwerks is a smaller brewery, do they keep up with the bigger breweries online? In my opinion, no, and it shows. As of today, Feb. 9, they are following two people. They have over 4,000 followers, but how good is that if you aren't listening to people? They post updates about the brewery to let people know what is going on. Funkwerks isn't following anyone though, how do they expect to know what people want, what they are interested in online? They won't find out unless they investigate, follow some more people, interact with them. Then they may have more of an insight into what the customer wants.

One thing they do well is email. They take the information they post on Twitter and Facebook and put it into a newsletter.

The email is done well. There is a large amount of text, but for being a monthly newsletter it works being that wordy. It had a great deal of pictures and information about new beers, events and other information. It follows email guidelines and format. But if the email works fine then why even use Twitter? It's the same format as their emails. How I see it, they have a couple options, forget Twitter because they're not using it well, or find somebody who knows what they're doing with Twitter to manage it and make it more useful.

 Funkwerks

 The ramblings of one hoppy guy,
Chris